Solopreneur Marketing Strategy
- Important Aspects of Affiliate Marketing
You probably won't be surprised to learn that the winning affiliate marketing strategy involves getting as much traffic (and as much targeted traffic) to your affiliate products as possible. And getting enough traffic starts with choosing a product or service that is guaranteed to generate interest and then to convert into sales.
One part of an effective affiliate marketing strategy is making sure that you leverage off of the merchant's time and effort that have been put into his or her product or service. An experienced and skilled merchant will know that the more his or her affiliates are selling, the more he or she will earn. And therefore, he or she will continue to test and tweak the product's or service's sales page to make it into a the most compelling offer possible that makes it hard for people to refuse once they land on the page.
Look for sales pages that are simple and clean, that offer a compelling headline, testimonials and, if possible, even a timer that shows people how long they can claim the product or possibly the bonus that comes with it.
Once you've chosen a product with a proven sales page and conversion rate, you need to get as much high-quality traffic to the offer as possible. You can do this directly by advertising your affiliate link with PPC (pay-per-click), classified ads, banner ads, etc. Or you can set up a content blog or website that provides useful information on the niche of the product or service you are selling.
If you are just starting out, a blog might be the easiest way to get started and a WordPress blog is often the most highly recommended because it comes with many free plug-ins that will allow you to be more visible to the search engines.
Keyword research is an important part of any kind of affiliate marketing plan of action. After you've chosen the product or service that you want to promote, then choose the keywords that you are going to use to get traffic to your link or to your website or blog. Again, if you are new, you want to choose less competitive keywords.
Go to the Google Adwords Keyword Research Tool (which is free of charge) and type in the general term that describes your product's niche. This tool will then provide you with all the related search terms that people are actually using when they go to their browser and do a search. The tool also provides you general statistics on how often each term is searched, how competitive each term is, what people are bidding on this term in PPC ads, etc.
Start with lower-searched terms and use these in your blog/website content, or in your direct link advertising methods. As you start to get more visitors, you can start using more competitive terms in your affiliate marketing strategy. This leads to...
Affiliate Marketing The Easy Way
While it really is easy to make a very good living online with affiliate marketing you have to realize that you will need to learn some new skills and be patient enough to implement what you've learned. If you're not willing to do this than you may as well save yourself some time and forget about making money online. If, on the other hand, you're willing to work but you want to know how to work smarter, not harder, I have some information on affiliate marketing the easy way, just read on.
One of the most amazing things about making money online is all the automation you have available to help you. Once you get your website set up and are generating a lot of highly qualified traffic, your business can run virtually on autopilot. Of course, it will take a lot of time and work to get it to that point, but once that's done you can continue to earn money from that site for years to come all with very little additional effort.
Once you've got one website set up and generating a nice steady income, you can set up another. Do this until you are making as much money as you want. If you do your homework and choose the right product to promote and take the time to set up your site and get a nice steady flow of traffic you can be making around $1,000 a month, per site. Some will make more and some will make less, but that is a nice average. Just think what would happen if over the course of the next year you set up 10 of these sites and they were all making an average of $1,000 a month, every single month.
That is what many people are doing online today. It's totally doable. It's not a pipe dream. Of course before you can do that you have to learn how to pick the right product to sell, how to get traffic to your website, and how to convert that traffic into paying customers. But once you have that knowledge you can apply it over and over again as often as you want. Learn the knowledge once and make money off of it for the rest of your life.
One thing that trips up a lot of affiliate marketers is that they get too caught up in the idea of making cash with little effort and little time. That simply is not realistic. The scenario I outlined above is extremely possible, but it will take time. If you make the mistake of jumping from one 'sure thing' to another you'll never get rich. You will, however, make all the people you're buying your 'sure thing' business from rich.
Just find a good program, learn everything you can about getting traffic and converting that traffic into paying customers and stick with it. After you've created your first successful affiliate business you can just rinse and repeat...as many times as you want.
Follow this blueprint for affiliate marketing the easy way and you can be retiring from your job by this time next year. You will not only be able to replace your income, you will be able to far exceed what you are currently making.
3 Important Affiliate Marketing Tips
1. The first step in effective affiliate marketing is choosing a commercially viable product to sell. This is not particularly hard, but keep in mind that you have millions of products and services to pick from, some good and some not so good, so you want to have a list of criteria that your product must meet. Clickbank is an extremely popular site and a good place to get started with affiliate marketing. The site itself also offers many affiliate marketing tips. And, you can see stats which tell you how well a product or service is doing. Some feel that these stats aren't all too reliable, but if you find a product that you like, and one that has a good "gravity" and "popularity" measurement, then just go ahead and contact the owner of the product and ask him or her to show you some sort of proof of sales and conversions. This is very simple, and any merchant worth his salt will be happy to provide you with the details.
2. Another of the most overlooked affiliate marketing tips has to do with traffic testing and tracking. As you probably already know or will soon realize, there are a million and one ways to get traffic to your affiliate offer. How do you know which one to choose? You really don't. You have to try one for a while and see how that works, or try several at a time and compare them with each other. When you find some that are clearly outperforming others, invest more time, effort, and/or money into those and let the others go.
3. Last but not least, take a look at the support that you can offer your customers. Yes, that's right. If you are selling a product (whether it's yours or not), you should be prepared to answer questions about that product. While this may bother you, it is also one of the factors that will separate you from other affiliates who are not answering questions. This also probably means that you will have to actually buy the product and not just promote it blindly, without knowing its real features, advantages, potential problems, etc. Making use of these three affiliate marketing tips will distinguish you from the other affiliate marketers in the business today.