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How to Make Your Work More Impactful.


“The best thing is not to try to write things that will go viral. The best thing is to write for just one person. Make an impact on just one person” -Seth Godin-


Creating Value in Business2

The Key to Creating Value in Business

Even better, make it so they can’t sleep at night unless the choose to make a difference for one other person. The rest will take care of itself.

At the time, I understood what he meant intellectually. But I didn’t really know how to put it into practice. Even a few years into the game, after I’ve had several pieces of writing make a big splash, I’d never really taken a second to dig deeper into what he said. But today at the gym, it all clicked synchronistically as I was scrolling through Spotify for something to listen to.

“Success is not measured in the amount of dollars you make, but the amount of lives you impact.”

I opened up my playlist and thumbed to the songs that get me pumped up. I landed on “Lean On” by Major Lazer. Have you heard this song before? It’s incredible. It’s just really good music with a captivating video. And I’m not the only one who thinks so. It has almost a BILLION views on YouTube.

Let that sink in. If those views were all coming from unique visitors, that’d mean almost 15% of the entire world had heard this song. And those are just YouTube views. NUTS. But something else even cooler is going on. The song has 10+ different versions on Spotify — all remixes and re-imaginings by different artists. There’s even a slow acoustic country version! Such a collection of variations for one track is super rare on Spotify, which usually only has one (maybe two) versions of each song.

THIS is what Seth meant.

For some reason, this is a song that got people to CARE. Care enough that it got viewed/shared a BILLION times. Care enough that other artists spent their time creating and sharing their own versions of this song. Because it was that damn good.

To my knowledge, there weren’t any complex marketing campaigns designed to push the song into the stratosphere. It was just so good that people couldn’t help but watch it, share it and remake it. They couldn’t sleep at night without passing it on.

“Everyday you create your history. Every path you take you leave your legacy.”

So what’s the secret to making something go viral? It starts with making something that people have no choice but to care about. Something both so personal, but so simultaneously universal and human that not sharing it would seem selfish or “out of whack.”

Now, what you go about creating is totally up to you. It may take 100 or 1,000 tries to make something that has such an impact on people. But if your goal is to make other people genuinely CARE about what you have to say — not in the general social media “like” way — but actually feel it…you’ll have no problem going viral. So, let´s discuss a few points to make your online marketing better:

Creating Value in Business3

How To Promote Your Business Thanks Internet Marketing

Developing a strong online presence for your business is an excellent way to boost your sales and reach out to a wider audience. Your Internet marketing campaign will help you generate an interesting income if you use efficient strategies. Go over the following article to learn more about Internet marketing.

Start by defining what you want to accomplish thanks to Internet marketing. If your goal is to bring more customers to your brick and mortar store, you should focus on local Internet marketing strategies. You could for instance list your business with different directories and make good use of Google Pages to advertise your business to a local audience.

If you want to sell products to an online audience so you can broaden your horizons, you will have to provide your audience with a safe way to pay for the products they order. You will also have to find an affordable way to ship the products you sell. Share plenty of details about the shipping methods you use and make sure your customers feel safe about sharing their payment information with you.

The best way to develop a strong online presence is to create a website or a blog so you can share information about your products. Write useful content to inform your audience about the items you are selling. You will get even more traffic if your site or blog is filled with useful information. You could for instance create some tutorials or share some news related to your field.

Give your customers the possibility to subscribe to your updates. You should keep producing quality content as often as possible to keep people interested. Share links to new articles or video tutorials and let your audience know about new products. You can stay in touch with your audience by using email marketing or by creating profiles on the social networks your customers are likely to use. People will subscribe to your updates if they see your content as useful and valuable.

A lot of individuals will not shop online because they have a hard time trusting online stores. If your goal is to sell your products over the Internet, you need to put a human face on your brand. Write about your experience and your work on your site or blog. Post some pictures of yourself at work on social media or produce your own videos so you can demonstrate your products to your audience. Encourage people to get in touch with you if they have any questions. You could for instance let your customers know they can email you their questions, contact you on social media or even call your 800 number.

These tips will help you develop a successful Internet marketing campaign. Do more research on your audience and on the different Internet marketing strategies you want to use. Monitor your results, for instance by counting the number of products you sell online to make sure your methods are efficient.

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Insider Secrets To Making Your Internet Marketing Business Grow

If you’re already into Internet Marketing and are earning some money online with one website, you should know that you can make your business grow by simply following some insider secrets that successful Internet marketers are using to make tens of thousands of dollars per month online.

If you want to know what these insider secrets are, read below to know:

1. Build another website

If you’re already earning some money from one website, take the time to build another related website. Some Internet marketers will encourage you to build a website in a totally different niche, you can do this, however, be sure to thoroughly research the market, especially on the market’s hot buttons. Build more and more websites until you reach your income goal. Ideally, you should build 100 websites.

2. Curate content

Many people, including experienced Internet marketers, believe they need to constantly

churn out 100% unique articles every time, however, the truth is that many publishers of high-traffic websites do not post unique articles, they simply take content like pictures, video and text, from other websites and write a few paragraphs here and there.

So, if we shocked you by saying you should build 100 websites, don’t worry because there are many tools out there to help you curate content for all of your websites.

3. Getting into the keyword conversation

Whether you’re using Search Engine Optimization (SEO) or online advertising as your marketing method, make sure you know what’s going in a person’s mind when he’s searching for this or that keyword. While there are keywords that indicate a person is simply looking for information online, there are keywords that broadcast a person is ready to buy.

If you want to make a lot of money online, the most important skill you need to hone is identifying buyer keywords. Of course, a working knowledge on SEO or getting your websites to the top of Google for your keyword is also critical.

4. Building a list

Successful marketers will tell you that the money is, really, in the email list. There’s a reason for this, not the least of which is that you can sell different products to the people on your list over and over again. This is very different from simply making people click on your affiliate link from your website. When a website visitors click on your link, your contact with him or her is gone forever.

5. Building a relationship with your list

Remember that you’re selling things to people online, not automatons, so it’s very important that you build a relationship with them. Show people that you truly care about them by sharing only useful information in your emails. Give a lot before you take. Ideally, you should send four useful emails before you send them an email promoting this or that product. But even when it’s a sales email, make sure you’re not doing any hard sell. Always talk about the benefits a product can offer them.


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Placing Banner Ads

Placing banner ads can be a highly effective way to market your business on the Internet. Banner ads are essentially advertisements which appear on a website, usually in the form of a combination of graphics and text, to encourage Internet users to click through these advertisements to your website. The most common form of banner ads is an advertisement which appears on the top of a website and spans the width of the webpage. These advertisements derived their name from the similarity to a banner but technically banner ads can come in a variety of shapes and sizes. This article will take a look at the effectiveness of banner as well as methods for placing these banner ads.

Banner ads can be highly effective if used properly. However, placing your banner ad all over the Internet with very little consideration to whether or not the location is likely to be beneficial to your business is not a good idea and can be a tremendous waste of money as well as other resources such as time and effort. Therefore business owners who are considering using banner ads to promote their business should spend some time to learn how to use banner ads effectively and to find ideal location for placing their banner ads.

The most ideal location for a banner ad is prominently displayed on a website which receives a great deal of website traffic and also complements your products and services well without providing direct competition for your products or services. As an example consider a business owner who specializes in selling athletic shoes specifically for runners. Buying banner ad space on a website which offers advice on training for running events and provides information on upcoming races would be an excellent idea. This website attracts visitors who have an interest in running and are likely to purchase athletic shoes but does not sell running shoes directly. This means the website attracts members of your target audience but does not compete for your business.

In addition to purchasing banner ad space, some business owners opt to join banner ad exchange groups. This is an alternative in which the business owner does not pay for their banner ad to be placed on another website but in exchange they agree to post one or more advertisements on their own website. This is a very affordable option for placing banner ads but it is not always the best strategy. This is because the business owner often has little input into where their banner ad appears and has limited input into the banner ads which appear on his website in return. In most cases, business owners have the ability to decline to host advertisements which they deem to be offensive but cannot specifically choose the banner ads they must post.

Finally, when posting banner ads, business owners should be aware of the effectiveness of the ads they place. They may choose to post different designs for their banner ad on different websites but they should monitor the results of their advertising to determine if one style is more effective than another. This information can be very important. If one style is enjoying a great deal of success while the other style is not, the business owner may wish to use the more successful style for all of their banner ads or to redesign the less successful style to make it more appealing to Internet users.

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Using a Website to Market Your Business

There are many different ways to advertise your business on the Internet. Placing banner ads, orchestrating an email marketing campaign and tactfully mentioning your business on industry related forums and message boards are just a few of the popular options for Internet marketing. Another Internet marketing strategy involves creating and advertising a website to promote your business. You can use your website in a number of ways. Some of these ways include providing more information about your business and the products or services you offer, letting potential customers know how to reach you and even selling your products and services via the website. This article will highlight the advantages of using a website to market your business and will outline some of the ways the website can be useful.

One great advantage to using a website to market your business on the Internet is that you can place descriptions and photos of the products or services your business offers. This is important because many consumers use the Internet when researching products and services. Having an online presence gives your business an advantage over the competition because consumers are much more likely to select your products or services over the products and services offered by your competitors who do not advertise online.

Another advantage to marketing your business on a website is you can use the website to not only market but also sell your products directly. Again this can give you an edge over the direct competition. Consumers who use the Internet to research products and services are often very anxious to make their purchases and they would be more inclined to select a retailer or service providers who offer the opportunity to purchase products or services online over a retailer or service provider who only allows for purchase in a store or via phone.

Still another advantage to using a website to market your business is the ability to reach a large, worldwide audience. The Internet essentially knows no boundaries and advertising on a website means the business owner can reach competitors around the world instead of being limited to their general location. Advertising via other medium such as television, radio and the print media is somewhat limited and may only reach potential customers in a relatively small geographic area.

Another advantage to using a website to market your business is the Internet is available 24 hours a day around the world. This essentially offers you a storefront which is open 24 hours a day. While your competitors may be limited to their regular business hours, your website will enable you to reach your customers at any hour of the day. This is especially important for reaching potential customers in other time zones and for reach customers in your own area who are simply too busy to shop for products or services like the ones you offer during regular business hours. Many potential customers work long hours and appreciate the ability to research and shop online after hours.

One final advantage to using a website to market your business is you can actually generate a profit from your website in other ways than through sales to customers. You can also use your website to generate income by selling advertising space to other business owners who are marketing their own products and services on the Internet. However, care should be taken when advertising on your website. First of all you should not sell advertising space to direct competitors. This is important because this may cause you to lose potential business if potential customers opt to purchase product or services from competitors who advertise on your website. An ideal advertiser is one who offers products and services which do not directly compete with your own products or services but would be of interest to your potential customers. You should also take care not to place too many advertisements on your website. This is important because too many advertisements may detract from your business and may cause you to lose potential customers.

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Using Online Courses for Internet Marketing

Online courses, or email courses are becoming an increasingly popular way for savvy Internet marketers to promote their products and services. Online courses or email courses essentially include short online presentations or emails which include insightful information on a particular niche subject. These courses are usually offered in multiple, short segments to keep the students interested in the topic. This type of advertising serves a useful purpose and many of the participants do not even realize they are being subjected to a marketing campaign. This article will discuss creating and distributing an online or email course for the purposes of advertising your business.

The creation of an online course of an email course should begin with a solid idea for a series of educational articles which pertain to your business and will be of interest to your potential customers. Educational email courses can sometimes be sold for profit themselves but if you are interested in using the courses as marketing tools you will most likely be offering these courses free of charge in an effort to entice potential customers to purchase your products or services.

Determining the topic of your courses is very important because it can dictate the success of your marketing effort. Consider an online retailer of running shoes. This business owner may want to develop a series of email courses on subjects such as training for a marathon, preventing injuries, increasing speed and running for fun. Each of these courses may contain a few segments which offer different perspectives on the subject. These courses are ideal for this business because they are subjects which are likely to be of interest to the customers of the business. Likewise a real estate agent may opt to offer email courses on subjects such as understanding mortgage options, finding a lender or house hunting. Again these are all subjects which are likely to be of interest to the real estate agents clients.

The distribution list for your online or email courses should mostly include members of your target audience. This can be achieved by either offering the course as a download online where only interested Internet users will partake in the course or only emailing the course to recipients who have specifically expressed an interest in receiving more information about your products and services and have submitted their email address for this purpose.

Once you decide on a subject for your online or email course, seek out a qualified writer to create the content for your online or email course. This will help to give your copy a more professional appearance. The writer can assist you by creating copy which is informative and useful to your readers but is also well written, clear, concise and easy to understand. If your niche topic is highly specialized you might have to provide the writer with product information as well as research materials to ensure the content is informative and accurate. Additionally, you should review the content once it is completed to verify the accuracy.

When distributing your email course or launching your online course, it is helpful to request feedback from the users as the conclusion of the course. This is completely voluntary but when users respond they can provide you with useful feedback which will be extremely helpful if you intend to launch a similar marketing campaign in the future.

Will Internet Marketing Work for Your Business?

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically they techniques you employ in your Internet marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation. This article will outline the potential for success in an Internet marketing campaign.

Before making the decision to embark on an Internet marketing campaign you should carefully consider your target audience. The Internet is used widely around the world but whether or not members of your target audience are likely to utilize the Internet to research or purchase the products or services you sell is not guaranteed. This is significant because investing a great deal of time, effort and money into Internet marketing when your target audience is not likely to respond to these efforts is not worthwhile.

Conducting market research can do a great deal to help you determine whether or not you should invest in an Internet marketing campaign for your business. This step is very important because it will give you a good indication of whether or not you should even begin marketing your business on the Internet. Hiring a firm specializing in market research is recommended because they can conduct this research quickly and efficiently and will likely gain a great deal of valuable information as a result of their research efforts. If they determine your business can benefit from an Internet marketing campaign, it is time to start thinking about how you want to advertise your business online.

Again, seeking the help of professionals can be an extremely worthwhile investment. If you are not well versed in the industry of Internet marketing, hiring a firm with a great deal of expertise in this industry can be very helpful. They can assist you by consulting with you to determine which marketing strategies will be most effective, designing advertisements for your campaign, helping you to orchestrate your Internet marketing campaign and evaluating the results of marketing efforts to determine which strategies are working and which are not.

The potential for success with an Internet marketing campaign is virtually limitless. The success you enjoy is only limited by your ability to promote your products and services and execute effective marketing strategies. Some of the marketing strategies you may wish to employ may include optimizing your website for relevant search terms, placing links to your website judiciously on the Internet, writing and publishing e-newsletters and utilizing affiliates to promote your website.

Search engine optimization (SEO) is one of the most important aspects of any Internet marketing campaign. SEO is so important because it dictates the ranking of your website on popular search engines. Internet users value these results and are not likely to seek out websites which do not rank well with search engines. Conversely, high ranking websites can enjoy a great deal of increased website traffic as a result of these rankings.

Inbound links to your website are also important in Internet marketing. Inbound links are links on other websites which direct users to your website. These links are important in an Internet marketing campaign. First of all many search engines factor inbound links into their ranking algorithms which means inbound links can result in higher search engines rankings. Also, these links can be used directly by website users to access your website. This means you can gain traffic directly from these links.

Another way to enjoy a successful Internet marketing campaign is to orchestrate an affiliate marketing campaign. Affiliates are essentially website owners who place a banner ad on their website to direct traffic to your website. Typically, affiliates are only compensated when the advertisement on their website produces a desired effect such as enticing the users to click through the advertisement, resulting in a sale or resulting in another action such as filling out a survey or registering with your website. Affiliate marketing can not only be highly effective but it is also cost effective because you only pay the affiliates when they produce results.

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Why Internet Marketing Does Not Work Without SEO

Search engine optimization (SEO) should be considered a critical element of any Internet marketing strategy. This is important because there is so much which can be gained from SEO in terms of Internet marketing and advertising. Failure to optimize your website for search engines can result in a considerable loss in terms of free advertising which is essentially gained from ranking well with search engines. This article will provide insight into what SEO is and will explain why Internet marketing requires at least some degree of SEO.

SEO optimization is a strategy in which a website is designed to obtain favorable search engine rankings from popular search engines. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies to complete one well orchestrated SEO campaign. There are several elements to consider when attempting to optimize your website for search engines. This may include keyword density, prominence, META tags, titles and inbound links. Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms.

The prominence of keywords should also be considered. This includes how close the keywords are placed to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines crawl the code of a website as opposed to the visible content on the website. This means there are multiple opportunities to incorporate relevant keywords long before the actual visible content on the website. This might include the code for the title as well as the META tags. Business owners who realize the potential for incorporating keyword into the code gain an advantage over competitors who only incorporate keywords into the content on their website.

Another area of concern which is very important for those who are interested in SEO is inbound links. Inbound links are essentially links which reside on other websites and direct traffic to your website. These links are considered important because many search engines place a value on inbound links because they are essentially an example of one website recommending another website. However, when obtaining inbound links it is important to do so from other websites which rank well with search engines because many search engines consider the rank of the original website when determining the value of the inbound link.

Now that we have briefly explained some of the main concept of SEO, we will illustrate why it is important to optimize your website in the first place. SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword. Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results. This means websites which rank well essentially are receiving a great deal of free advertising from search engines that place their website in a key position. Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic.


Build Backlinks

Though a rather challenging element backlinks have proven to be a very useful tool in creating the interest in any particular site through its referral capacities. However the use backlinks should be done with care as it can just as easily work against the site and cause negative repercussions from the search engines.


In some ways the link building exercise would depend very much on the competitor’s participation. The more competitive keywords would require the use of more carefully designed backlinks and the amounts that would be deemed acceptable.

Therefore some attention should be given to the choice of the keywords as it does play a role is the overall decision making process based on the target intended to be reached.

The speed used to build and feature the backlinks is also another point to consider as too much can overwhelm the site’s thus not allowing it to settle into the domain effectively.

It may end up producing little or no results at all as the inability to get the backlinks settle well. However it should be noted that this is not an unusual phenomenon as time, keywords and traffic draw will eventually dictate the ideal placements on the search engine pages. In the end, concentration on building links and adding content should ideally contribute to the best backlinks.

Keeping the backlinks as diverse as possible also can contribute to the element of interesting content which is important when it comes to encouraging backlinks.

Keeping the variety of different types of links is also advised. If the ideas are the stumbling block for the creativity of the site then concentrating on article links and commenting in forums or building profile links should be explored.

Using the contextual link to create backlinks possibilities is useful and it effectively decreases the risk of sending too many links too frequently to the target page.

Here are good websites to get backlinks or links for sale:

don´t forget, leave a good message in the Comments and I backlink to you 🙂

Use SEO. Multimedia And Social Sites

These are all various supporting tools that can and should be used for the enhancement advantageous of any site. Collectively and individually they all have their various contributing positive values, thus exploring them would be well worth the effort.

For the multimedia assisting tool, the article content should have all the standard elements that would enable the primary message to be done in a way that facilitates its climb in the search engines rankings status.

These would include headers, text and links all of which should ideally be individually addressed and designed for optimum use. A relevantly designed site can magnify the message and make it more effective with the use of images or videos as these tend to engage the senses in a much more profound level.

Multimedia can be embedded relatively well into the downstream websites and visually it is definitely more impactful.

Although the social media tool has been in use for some time now, its full impactful advantageous has only just become an avenue to tap into for most website users.

Blogs, forums and other user interactive systems have only just managed to gain its popularity status because of its more recent wide spread adoption as a current “in” trend element.

Aside from the more obvious benefits it is also able to significantly cause the benefits to be heightened to SEO positioning.


twitter,Facebook, LinkedIn, Snapchat, empowr or Pinterest into the mix will also help even further to create the “buzz” for the site.

The SEO tool also contributes positively to the enhance traffic to the site through the better positioning of the rankings done based on the site activity.

Having content that is interesting will lead the viewers to find something of interest and perhaps even convert the viewing exercise into an actual committed revenue earning exercises. This of course is another beneficial aspect of the SEO contributing element to the site’s progress.

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