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The Unconventional Guide To Content Marketing

What Is And Is It Relevant To Small Business?


For business owners though, they still may not understand the value that quality content could bring to the table. In fact, content marketing is an essential part of for each and every business.

And that beings by regularly updating your business’s blog or websites.

Even after you’ve determined your ideal routine, you’re bound to have those days when you encounter the dreaded writer’s block. If that’s the case, then try one of these methods to develop some killer content ideas.

Content Marketing Success Overview

To ensure success there are many things you have to take into consideration. Article marketing is one of the surest ways to get some very targeted traffic to your website.  It’s easy to learn and do and it won’t cost you a penny if you’re willing to do the work yourself. There is a very low learning curve and since it’s free to do, it won’t cost you even if you do make a mistake or two in the beginning.
A brief overview of what article marketing is: you may know that the search engines online want to provide their customers with a good experience. That means that when someone does a search for something online the search engines want to make sure that that person finds just what they are looking for. They only want the freshest, most accurate information. This will keep their customers happy, which is what they ultimately want. 
If you can provide that new, fresh content you will be rewarded by having your article appear at the top of the search engine results for that keyword. For example, if you’ve got a website that sells dog toys and you write a good article with the keyword ‘best dog toys’ your article can appear on the first page of results when someone types in the search term ‘best dog toys’.
Of course the first thing you have to do is to pick a good keyword. I can almost guarantee that the keyword I used in the example above is way too competitive for you to rank for. There is a bit of a balancing act when it come to finding a keyword to target. You want a keyword that gets a reasonable number of monthly searches yet doesn’t have too much competition. While there is no hard and fast rules a good  guideline to follow is to find a keyword that gets at least 1,500 searches a month but has 20,000 or less competition.
So to increase your chances of success with article marketing your first step is to pick out several good keywords for your niche. Next, you’ll want to write several articles for each keyword. If you have 10 good keywords that you’ll want to write 3-5 articles for each keyword. I know there’ll be a little overlap in your articles since you’re using the same keyword, just try to make them as unique as possible or curate.
You don’t need to write a novel, just help your readers learn a new skill or some new useful information.  Make sure you proof read your article and check spelling. Insert your keyword phrase in the title, the first, middle and last paragraphs. That should be plenty. Don’t ‘stuff’ your article with keywords or it will be rejected.
The next thing to do is to submit your articles to article directories. There are hundreds online to choose from but one of the best is Don’t think of this like some publishing company that will turn you down. As long as your article abides by the rules of the article directory, it will be published.
You will benefit from updating your blog or website frequently. While blogging daily does have it’s perks, it’s probably not the option since it could result in burnout for both you and your audience. Instead, you may be better off posting one, two or three posts per week.

Use topic generator tools HubSpot’s Blog Topic Generator, Portent’s Content Idea Generator, and Blog Title Idea Generator. You can also discover content through content engines like and Storify, RSS feeds like Feedly, news aggratotors like Flipboard or even the social media accounts from other well-known personalities in your industry.

also found that size of a company also plays a factor. For smaller companies with one to 10 employees, traffic was higher if they published more than 11 blog posts per month. When compared to companies that published under one post per month, they saw three times the amount of traffic. Small companies also had “the highest return on leads when they blogged more than 10 times per month.” Even more interesting, companies that published more than 11 monthly posts had twice the amount of leads than companies who published six to 10 monthly posts.

Follow these simple steps to ensure your article marketing success.

As noted by Ali Luke on ProBlogger, there is “no ‘one size fits all’ approach to blogging. What’s important is that you find a routine that you can stick to over the long term — not one that leaves you burnt out after a few weeks.” When determining your routine, consider what works best for you and your audience. Maybe you only have the time or energy to post weekly. Perhaps your audience is only looking for two posts every week. It may take some trial and error, but ultimately you will settle on a schedule that best suits you, your brand — and your customers.


There’s no denying that blogging frequently can be a major assist for your business. But, how often should you update your blog? Some would daily. Others would argue that blogging daily is foolish. According to HubSpot, “Companies that published 16-plus blog posts per month got almost 3.5 times more traffic than companies that published between zero and four monthly posts.”


The great Seth Godin once said that “content marketing is the only marketing left.” What Seth meant, however, is that marketers should be creating content that their audience cares about — not just re-purposed advertisements.



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